FetchFashion and Snagfit are the two closest tools in this category. Both take a photo, read every garment in it without being told where to look, and hand back shopping links. Neither asks you to circle anything.
So the comparison that matters is which shops each one can send you to, and whether those shops will post a parcel to your address.
| Snagfit | FetchFashion | |
|---|---|---|
| Price | 99¢ per look, first look free, no daily cap | Free, 5 searches a day |
| Retailer region | US Google Shopping listings | 13 named retailers, mostly European |
| Garments per photo | 4 to 8, one upload, no crop | Full outfit, one upload, no crop |
| App required | No | No |
| Account needed | No, optional Google sign-in | No sign-up at all, so no saved history |
What FetchFashion says it does
FetchFashion describes itself on its own homepage in one line: "Upload any picture and our AI finds where to buy the outfit, exact match or cheaper alternative, across 1,000+ retailers."
It runs in a browser. Its own copy says "Free, No App Needed" and "No Sign-Up", so there is nothing to install and no account to make. It publishes separate pages for specific sources, including one built around TikTok screenshots and one around celebrity photos, plus a tool it calls a Clothes Dupe Finder.
It publishes in more than one language too. The English site sits under /en/
and a German version runs alongside it.
Five free searches a day, against one free look
FetchFashion's own site states a limit of five free searches per day.
Snagfit gives you one free look, then charges 99 cents for each one after that.
On cost alone, for somebody who checks a handful of outfits a week, FetchFashion is cheaper. That belongs at the top of this page rather than buried near the end. Five searches a day at no charge is a real offer and there is no point pretending otherwise.
What 99 cents buys is a search with no daily ceiling and no counter to wait on. If eleven screenshots built up during one evening of scrolling, Snagfit will read all eleven tonight. A five-a-day limit sends six of them to tomorrow.
Which of those two shapes suits you depends on how your saved photos actually accumulate. Plenty of people find one outfit at a time and would never reach five in a day. Other people save twenty over a weekend and want the whole lot searched on Sunday evening.
There is a second thing inside the pricing worth separating out. A free tool with a daily allowance has to decide what to do when the allowance runs out, and the answer is always a wait. A paid look has to decide what happens when the search finds nothing, and Snagfit answers that by charging only after a detection returns items. A photo the model cannot read does not spend the look you paid for.
Both read the whole outfit, so that is settled
Several tools in this category ask you to crop the photo down to one garment before searching. Lens App's own instructions say to crop to one clothing item, and warn that a full outfit photo can "confuse the model because multiple items compete for attention." Beauty AI's own page states "One item per search."
FetchFashion works differently, and so does Snagfit. FetchFashion's own description says its AI "identifies each garment" in the picture. Snagfit returns between four and eight garments from a single upload, ordered with the most prominent piece first, each with its own buy links.
If a full outfit named from one photo is the thing you came for, both of these handle it, and you can stop weighing them against each other on that point.
Where each one shops is the real difference
FetchFashion publishes a page listing retailers it searches. Thirteen are named there: Zalando, ASOS, Farfetch, MyTheresa, Mr Porter, Net-a-Porter, H&M, Mango, Uniqlo, El Corte Ingles, Galeries Lafayette, About You and Nordstrom.
Read that list by country. El Corte Ingles is Spanish. Galeries Lafayette is French. Zalando and About You are German, MyTheresa too. Mr Porter and Net-a-Porter are British. FetchFashion's own page describes several of these as "regional specialists for European markets." One US department store appears on the named list, Nordstrom.
Snagfit searches current Google Shopping listings. For somebody searching from the United States, that means the listings a US shopper sees: US retailers, US stock, prices in dollars.
That one difference decides more than any feature on either site. A shopper in Madrid can order a FetchFashion result and have it this week. The same shopper putting the same photo into Snagfit may get a US listing that either will not post to Spain or arrives with customs charges added.
It runs the same way in reverse. A shopper in Ohio may get a FetchFashion result from a German shop that only delivers inside the EU.
The currency follows you, the shipping stays with the shop
FetchFashion's retailers page says it "detects your country by IP and shows prices in your local currency (EUR, GBP, USD, and others)." That is a useful thing to build, and Snagfit has no version of it.
Read the sentence that follows it on the same page, because FetchFashion is straight about the limit. Its own words: "Each store handles its own shipping, returns, and customs. International shipping availability varies by retailer: large platforms like Zalando, ASOS, and Farfetch ship to most countries; smaller European specialists may ship only within the EU."
A price converted into your currency tells you what the garment costs. The retailer's own shipping page is what tells you whether it will reach your address, and that page is the one to open before you decide you have found the item.
Snagfit behaves the same way once you tap through. Its buy links resolve to the retailer's own page, and the retailer sets the price, the stock and the returns policy. What to check before you buy from a result walks through that, and every line of it applies to a FetchFashion result as much as a Snagfit one.
What a count of 1,000 retailers can tell you
FetchFashion's own figure is "over 1,000 retailers." Snagfit publishes no retailer count, and there is a reason for leaving it out.
A count describes the size of the index being searched. Whether your particular garment sits inside that index is a separate question, and the count cannot answer it. A plain black crew-neck knit is stocked by hundreds of those shops, so any tool returns something. A one-off vintage jacket from a market stall is in none of them, and a thousand shops searched produces the same empty answer as ten shops searched.
Judge either tool on what came back for the photo in your hand. Two close results are more use than forty loose ones. Why a search returns fewer items than you see covers what happens when a garment was never listed online at all.
The dupe finder, and what that word is doing
FetchFashion runs a separate tool it calls a Clothes Dupe Finder, and its homepage copy offers to find an "exact match or cheaper alternative."
Snagfit returns lower-priced alternatives alongside the closest match it found, without a separate tool for it. The word itself is worth pinning down before you rely on either one, because a cheaper garment in the same colour and cut is a different thing from a copy of a branded piece. What a dupe actually is sets out where that line sits and what you are buying on each side of it.
The TikTok page and the celebrity page
FetchFashion publishes separate URLs for separate sources. There is a TikTok style finder and a celebrity style finder, each with its own page and its own copy, alongside the general search on the homepage.
Worth knowing what those are: the same search, introduced differently. A screenshot from a TikTok video and a press photo of an actor are both a photo of a person wearing clothes, and the model reads them the same way. The separate pages help you find the tool through a search engine. They do not put a different engine behind the upload button.
Snagfit keeps one uploader on the homepage and writes about the sources separately, in posts rather than landing pages. The advice changes by source even though the upload does not, because a TikTok frame and a runway photo fail in different ways. How outfit search differs by platform covers where each source tends to break down.
What stops both of them
Neither tool can name a garment that sits half out of frame or behind another person. Neither can identify a brand with no visible logo and nothing unusual about the cut. Neither can produce a buy link for a piece that is not currently for sale anywhere.
A screenshot pulled from a moving video gives both of them less to work with, and the fix is identical in both cases: a sharper frame, better light, the garment clearly in view. Which screenshots Snagfit can read goes through what makes a frame usable, and the advice transfers to any tool in this category.
Which one to open
You are shopping in Europe. FetchFashion's named retailer list is built for that, it shows prices in euros or pounds, and five searches a day cost nothing. Start there.
You are shopping in the United States and want the parcel to arrive without customs paperwork. Snagfit searches US shopping listings, so what comes back is what a US shopper can order today. The first look is free, so checking costs nothing.
You have one screenshot and no strong preference. Put it into both. Each is free for a first search, each runs in a browser, and whichever returns the closer match for that specific photo is the right answer for that photo.
You have a stack of screenshots to search in one sitting. Snagfit has no daily limit, at 99 cents a look after the free one. FetchFashion's five reset tomorrow.
For the rest of the field, here is how Snagfit compares to Google Lens and to Copped.